Madhvaon Brahma Sūtra 3.2.29

Just as the same Time when it is spoken of as prior Time becomes the measure and the measured, so also Brahman is both bliss and the blissful. This illustration is given for the satisfaction of those minds that are capa- ble of perceivingvery subtle distinctions. The illustration of the serpent’s coils is meant to inform the dull-witted. This is said in the Narayanadhyatma: “ Though the bliss of the Lord and of the released (souls) is identical with their essential nature, it is still spoken of as some- thing related to them, as in the case of light or time ; though bliss, is absolutely identical with Brahman, it is spoken of as a property of His, by virtue of the principle (Visesha) of viewing an identical thing in different aspects; just as the state of sleep which is nothing different from the body in sleep, is spoken of as being related to the body, as if it were a different thing, for example, in the phrases,f the body in sleep/ ‘ the body sleeps /’ also in the Padma : Brahman and His bliss which are identical are spoken of as the qualified and quality just as light or time (which becomes its own measure) is.”